I love a good lookbook shoot, particularly when it’s on location and that location is a field of flowers on a sunny afternoon. All Of the Above Creative’s Cameron Etchells and myself recently joined forces with Kate and Erin from On A Whim for a lookbook shoot in the Swan Valley and I think you’ll agree that the photos are Spring-tastic. Made with vintage fabrics, these On A Whim frocks are delightfully dainty and cute, perfect for picnics in the park and spring/summer shindigs.
Thanks to the team at the Perth Fashion Festival and the William Street Collective, On A Whim’s designs, plus plenty of creations from other West Australian designers, will be on display at retailers across Northbridge for Popsicle, an event that teams up labels with boutiques for a week long celebration of local style. The On A Whim girls will be setting up shop inside Oh Henry Vintage from September 21-27. I thoroughly suggest you pop in and check it out!
To find out more about Popsicle check out www.onwilliam.com.au/popsicle
On A Whim
Photograpy: Cameron Etchells @ All Of The Above Creative
Model: Ashlee T @ Scene Model Management