Not all that long ago, All Of The Above Creative was contacted by the marketing team at Betts who asked us pitch to some visual merchandising ideas to promote their range for the Spring Racing season. For those unfamiliar with visual merchandising, it’s basically the dressing/styling of windows and stores to entice customers off the street and into a shop… so we wanted to created something colourful, fun and inspiring.
Determined to avoid the obvious, we came up with the concept “Flock into Betts for Spring Racing”, with the idea being that cute little illustrated birds would ‘fly’ around the windows stealing shoes and bags to complete their racing looks. Over the past week Hannah and I have installed the displays at some of Betts’ main WA stores, and have put together kits to send to the eastern states/South Australia, so expect to see a flock of cute birds in the window of your nearest Betts store very soon!
For the big windows at Hay Street we combined the Flock into Betts concept with another idea we had – the Betts boudoir. We decked the windows out to resemble dressing rooms, complete with earrings, hats, a few brightly coloured horse figurines (which were actually zebra toys spray painted, as horse figurines are a bit hard to come by), perfume bottles and other bits of feminine frippery associated with getting all dressed up for a day at the races.
Thought I’d share some photos of my favourite WA displays, including the flagship Hay Street store, and the beautiful new Betts For Her store in Carousel, which you really must check out if you’re ever down that way. Big thanks to Betts, Rebecca from Petticoat Conspiracy for lending us some of her amazing hats, and to everyone who leant a hand with the VM installations.